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Posts tagged ‘facebook’


Twitter and Pinterest on par – PEW Internet Research

Top ref from social sites

The graph shows the growing referral Stat Social website refferals coming from social media sites to the website Gawker Media. It tells the story of which social sharing buttons to place for easy clicking, if your website’s potential users looks like Gawker Media.

StumbleUpon has a big share here, but might be a skewed information, that is only particular to Gawker Media’s internet-first-movers-audience.

Facebook is the winner, which might reflect a general tendency: “After their launch of Open Graph in April this year, Facebook has grown from 15% to 35% of all social networking referrals.”

Source: WordPress Hacks

Facebook games and why they are popular

What has the popular Facebook games in common? And what is the future of this development in pervasive gaming, – “earn credits when taking the bus and pay less in tax?” as Jesse Schell suggests.

Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era:

Link to video

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Reading: About Facebook

Michael Hirschorn delivers a good clarification what excactly Facebook is and is not compared to other SNS’s as and

It is neither ‘too cold’ as or ‘too hot’ as myspace. Linkedin is cold because “the very nature of the [business-networking site] concept becomes self-defeating: The subset of people you want to schmooze with and who want to schmooze with you is simply too small, and too difficult to separate from the much larger group of people you are trying to avoid or who are trying to avoid you.”. And myspace is too hot: “Gathering friends on MySpace requires nothing more than banging through a lot of profiles and “friending” everyone you find, (…) On MySpace, the flood of pseudo-buddies and marketing come-ons disguised as offers of friendship quickly becomes suffocating. ”

“Facebook is getting the temperature just right, and in the process has been able to give social media real social capital. This is because Facebook prompts users to explain how they know one another. It’s no idle feature, since, as you quickly discover, allowing users into your circle allows them to track your moves on Facebook and vice versa. Even more compellingly, it allows you to track, if you wish, their interactions with other users, all from your own user page.”

As a second valuable feature Hirschorn underlines Facebooks strict registration process, allowing users to be free of spam, practically giving users a mini-web likable because it is, namely, free of spam. And as facebook opened up for the widget development it made possible a spam free mini-web, where users are contributing to form new communities within the facebook community.

But are the other SNS’s outdated? Is myspace too hot: not allowing differentiating between friends, is linkedin to cold: not allowing smooze between close friends?

(Article found through Pedellen)

Reading:Five heuristics for designing and evaluating web-based communities

Linda M Gallant, Gloria M Boone and Austin Heap are in this paper finding five examination guidelines (heuristics) for community spaces such as facebook and myspace.

They are

Interactive creativity
“This category encompasses the novel, the new, the risk, the mystery, the thrill, and the flow-like experience that can happen in using technology and content in new ways.” It is found – through focus groups – that this opportunity is best served on myspace(!).

Selective hierarchy
“Here access, membership, information filtering and related factors are explored. All social systems develop structures that unite, divide and assemble people into groups, systems, and networks. Selective hierarchy establishes leadership, pecking orders, and roles such as mentor, information provider, and social coordinator, and allows the ever present notion of in-group and out-group.”Identity construction
“People want to express their identities, individuality, lifestyles, and collective interests in communication patterns. The best online communities encourage identity posting; e.g., biographies.”

Rewards and costs
“Almost all users noted the rewards for posting on both sites. These included: staying in touch with friends, making social plans, communicating with others and “finding out” about them, and “dating.” Very few mentioned any cost or negative attributes such as privacy concerns or trust issues. A few mentioned the cost of time involved in interacting with Web-based communities.”

Artistic forms
“Artistic forms make the experience of the Web site interface more personalized. (…) These personalizing features and activities satisfy people’s need to develop individual style and create a social statement through the design of their personal community Web space.”

But I will argue that time (already) has surpassed the findings. Myspace may have more possibilities in presenting the self (interactive creativity and artistic forms), by means of altering the ‘wallpaper’ or choosing specific music to be played when surfing a profile. But when facebook made an API available they opened for external parts to developed ‘widgets’/’apps’/’plugins’ to the SNS, so that people are gaining thrills and risks through widgets as Pirate vs Ninjas and the IQ test. And these specific widgets might be a major variable making facebook a more social valuable SNS; they enable the possibility to play.

(I should say I am not a heavy user of myspace, and don’t know if same features are at service in this SNS)

I my opinion these guidelines seems to have some greater degree of overlap between them. A feature like group making is both able to be categorized under identity construction and selective hierarchy. The personalization under artistic forms seems to be a mean to build identity.

The heuristics helps give a better grasp of whats in play in the SNS’s, but on the face of it seems the guidelines do not completely clarify the elements of the analysis, because the overlapping is somewhat extensive.

Research on Facebook as web 2.0

My good friend Thomas has announced his undertakings on research of Facebook. It is in Danish, but because it might be helpful for my current study mates at RTF, UT (and myself) I here translate the program declaration (a bit revised):

1) What is Facebook? – with help from the five heuristics from Heap, Gallant & Boone. What makes facebook web 2.0?, what is web 2.0?
2) How do people build identity on Facebook?
3) A comparision between MySpace and Facebook.
4) The conception of privacy. Which data is the user obligated to inform and how are they asked/motivated to do it (default settings) (Using Goffmans (or Meyrowitz´) theory of interaction.
5) Potential for development – What can Facebook as virtuel community be able to do in the future?

Current bibliography :
“Heap, Boone & Gallant: Five heuristics for designing and evaluating web-based communities.
Hirschorn: About FaceBook.
Lampe, Ellison, Steinfield: A (face)book in the crowd
Lampe, Ellison, Stenfield: The benefits of facebook friends
Boyd: Friendster and publicly articulated social networking
Mazer, Murphy & Simonds: I´ll see you on facebook
Acquisti & Gross: Imagined Communities
Donath: Identity and deception in the virtual community
Goffman: Presentation of self “
quoted as it is on the post.

The research project is very similar to the studies we are doing in the course Research on web 2.0 at RTF, UT.

Sharon Strover has started a bibliography for the course, which is continuously being developed by the students.

Import the xml-file in the magnificent (open source) bibliography tool Jabref.

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