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New Media, New Metrics – by Naslund

Here is Amber Naslunds overview of what to measure on social media:

Here are some tools:,,

– now we just need some RSS-to-database and some clever automatic content analysis.

Nanda Kumar V provides the following on social media tools

“I have classified them under the type of social media channel –

The scope of choice for the right product would ideally be your –

  • Budget – free or paid tools
  • Channels used – no. of social media channels and no. of profiles
  • Existing web analytics tools – integrate social media metrics
  • Product Functions – based on your need (this requires hell load of research!)”

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