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Starbucks engaging the digital community

Starbucks have used their wide digital community to generate ideas to new solutions and products for the company.

Matthew Guiste, Director of Global Social Media at Starbucks talks hear about Open Innovation & Social Media. generated around 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.

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