Here are some examples of people using gamified systems to help social purposes.
Targeting low income kids with health games:
https://www.zamzee.com/ (http://www.hopelab.org/innovative-solutions/)
Compete on energy savings with your neighbour
http://opower.com/what-is-opower
Earn points for recycling.
https://www.recyclebank.com/join/earnpoints
Or not sure where to start? “get personalized suggestion for steps to take and products to use. Compare and share points earned with friends and family. Stay motivated. Have fun!”:
http://www.practicallygreen.com/
Also, here is an idea that won a prize over at thefuntheory.com :
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